I received this in the mail the other day, addressed to my mother (in the interest of my privacy, my address has been deleted).
However, I'm afraid I didn't respect my mother's privacy and opened her mail. I was intrigued... if something is pre-paid, then how is it free?? Here are some of the highlights.
"WIN A PRE-PAID CREMATION!" (if you fill out and mail in their info card, they enter you into a monthly drawing. I guess it's kind of like winning a free vacation, which, interestingly, rhymes with cremation.)
"With everyone moving around these days, placing a loved one in a 'local' cemetery may not be as functional as it used to be."
"Like we said: 'Cremation just makes sense'. If you are not interested in spending your family's inheritance on embalming, caskets, vaults, markers, fancy funeral homes, or cemetery property, then we have the answer!" (guilt plus exclamation points -- good marketing strategy)
"Please accept our apologies if this letter has reached you at a time of serious illness or death in your family." (thoughtful. apology accepted)
